07 WHAT'S IN A NAME...
- Rob Lurted
- Sep 14, 2024
- 1 min read
Updated: Sep 21, 2024
With Carl settling on a black Abarth with beautiful gold stripes and logos to ape the JPS race cars of the 70s and 80s, and everything being done by hand to give a slightly shoddy look, I came up with the perfect name for Carl’s team.
JPS stands for John Player Special, a brand of cigarettes that I haven’t seen for years (but a quick Google search tells me they are still being sold). Instead of advertising bifters on the car, I devised an alternative for the JPS initials: Just Please Squint. This works so well, as up close, our workmanship may not stand up to scrutiny, but if you ‘just please squint,’ it will look boss!!!

I want other competitors to see our cars from a few feet away and think that we haven’t made any effort and just had the cars wrapped, that we are rich knobheads slumming it with the proletariat who have shed blood, sweat and tears making their cars. But as they get close, they can see that we have grafted to get the cars ready!
They will see the ever-so-slightly shoddy workmanship, the not-quite-squared-off logos, and the misaligned stripes and realise that the work was done not by a computer but by a couple of blokes with ham for fists and zero artistic ability!
Comentários